Board & Brush Franchise: Discover the Art of Entrepreneurship

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Board & Brush offers a unique fusion of art and wine, providing an extraordinary setting for social events, intimate evenings, and team-building activities.

If you’re considering starting a franchise, you’re probably interested in the potential income it can bring.

Although specific results may vary based on several factors, it’s important to highlight that the business has a proven track record of achieving impressive levels of success.

How Much Does A Board & Brush Franchisee Make?

While Board & Brush cannot guarantee or predict any earnings, according to the company’s financial disclosures, the average Board & Brush franchisee earned $199,544 in gross revenue in 2019 (*). 

How Much Does Board & Brush Franchise Cost?

According to the latest 2019 Franchise Disclosure Document for Board & Brush, the total estimated initial investment ranges from $64,589 to $93,461 which includes an initial franchise fee of $25,000 (*).

Please keep in mind that the fee mentioned is just an average, and your results may vary depending on factors such as location, marketing tactics, and other variables. 

However, it is clear that the Board & Brush franchise offers a strong and lucrative business model, making it an attractive opportunity for those well-suited to it.

Understanding the Board & Brush Business Model

Overview of the franchise business model

The DIY workshops offered by the company are known for their incredible fun factor, leaving customers with high-quality home decor pieces for their walls, which contributes to their repeat business. 

The success of the company’s studios is attributed to their cutting-edge website, comprehensive design library, and efficient operational practices. 

Opting for a franchise opportunity allows individuals to join a proven system with a history of success, established brand recognition, comprehensive training and support programs, marketing assistance, and increased purchasing power. 

These advantages collectively minimize risks and facilitate the realization of one’s entrepreneurial aspirations.

Comprehensive training

Following the signing of the agreement, you will be paired with a dedicated Franchise Consultant who will provide one-on-one guidance throughout the training program and beyond, ensuring personalized support and assistance every step of the way.

From the moment you sign your agreement, the comprehensive training program kicks off, culminating in a three-day immersive experience at our Hartland, WI headquarters. 

Designed to cater to your unique requirements, this dynamic hands-on training equips you with the knowledge and skills necessary for success. 

They guide you through every stage of setting up your studio, providing valuable insights on planning and executing an impactful Grand Opening event, setting you up for a strong start.


The Marketing Toolbox offered by Board & Brush Creative Studio equips franchisees with the necessary resources and guidance to implement an effective marketing program. 

From marketing materials to social media strategies, business owners are provided with the tools and support needed to navigate and succeed in their marketing efforts.

Stay ahead of the curve with the latest sip and paint industry insights, strategies, and policies through franchise-wide retreats and regional meetings, keeping you well-informed and equipped with valuable knowledge.

Legal and business consultation

Established as a supportive network, their Franchise Advisory Council promotes open and constructive communication, fostering a community that thrives on shared expertise and guidance.

By leveraging an established system, managing your business becomes more efficient and less daunting, eliminating the complexities typically associated with starting a paint and sip studio from scratch.

How Does Board & Brush Generate Revenue?

One of the primary sources of income comes from the sip and paint classes they offer. Participants pay a fee to attend these classes, which includes the cost of art supplies, instruction, and the use of the studio space. 

The unique combination of painting and socializing with wine attracts customers and ensures a steady stream of revenue.

The business also generates revenue by hosting private events and parties. Customers can book the studio for special occasions such as birthdays, bachelorette parties, corporate events, and more. 

These private events provide a personalized and intimate setting for customers, allowing them to celebrate while engaging in a creative activity.

Furthermore, the studios typically have a retail section where customers can purchase art supplies, merchandise, and paintings created by local artists. 

This retail aspect adds an additional revenue stream and enhances the overall customer experience. It allows customers to continue their artistic journey at home and supports local artists by showcasing and selling their work.

By diversifying their revenue streams through sip and paint classes, private events, and retail sales, Board & Brush creates a sustainable business model that caters to a wide range of customers and maximizes their earning potential.

Factors Influencing Franchise Revenue

Several factors can influence franchise revenue. Here are some key factors to consider:

Brand Recognition

The revenue of a studio can be significantly influenced by the level of brand recognition and reputation it holds. 

A well-established and trusted brand has a greater potential to attract customers and generate higher sales.


The location plays a vital role in revenue generation. A strategically chosen location with high foot traffic can enhance visibility and attract a larger customer base. 

Considerations such as demographics, competition, and accessibility should guide the selection of a location.

Market Demand

The revenue is influenced by the demand for its products or services in a specific market. 

It is essential to evaluate the target market and ascertain if there is sufficient customer base and demand for the offerings of the studio.

Marketing and Advertising

Effective marketing and advertising strategies are critical for creating customer awareness and attracting new business. 

Franchises that invest in comprehensive marketing efforts, both online and offline, are more likely to generate higher revenue.

Optimizing Operational Efficiency

Efficient and streamlined operations contribute to revenue growth. Franchises with well-defined processes, trained staff, and effective management systems can optimize resources, reduce costs, and enhance overall profitability.

Franchise Support and Training

The level of support and training provided by the franchisor influences revenue. Comprehensive training programs, ongoing support, and access to valuable resources help franchisees operate their businesses more effectively, leading to increased revenue.

Customer Experience

Providing an exceptional customer experience fosters repeat business, positive word-of-mouth referrals, and revenue growth. Franchises that prioritize customer satisfaction and offer unique value propositions are more likely to achieve higher revenue.

Competitive Landscape

The level of competition in the market affects the revenue. Understanding the competitive landscape and differentiating the franchise through factors such as quality, pricing, and customer service can influence revenue generation.

It is crucial to acknowledge that the revenue potential of each franchise can differ based on these factors and the particular industry or market in which the franchise operates. 

Franchisees should thoroughly evaluate these factors and collaborate closely with the franchisor to optimize revenue opportunities.

Maximizing Franchise Revenue: Tips and Strategies

To unlock the full revenue potential of your business, it is essential to adopt a strategic approach and effectively implement proven tips and strategies. 

Here are some valuable insights to help you maximize your sales:

Establish Strong Brand Awareness

Invest in marketing and advertising efforts to boost brand visibility and connect with your target audience. 

Utilize both online and offline channels to create a robust brand presence, engage potential customers, and generate leads.

Optimize Operational Efficiency

Streamline your operational processes to enhance productivity and reduce costs. Implement efficient inventory management systems, optimize staffing levels, and continuously evaluate and improve your workflows.

Explore Unique Upselling Opportunities

Diversify your revenue streams by offering complementary products or services. Utilize upselling and cross-selling techniques to increase the average transaction value. Consider introducing special events, add-on services, or merchandise that align with your studio’s theme and cater to your target market.

Foster Customer Loyalty

Implement strategies to cultivate long-term customer relationships and encourage repeat business. 

Offer loyalty programs, personalized promotions, and exceptional customer service to create a memorable and satisfying customer experience.

Embrace Technological Advancements

Harness the power of technology to streamline processes and enhance the customer experience. 

Utilize online reservation systems, mobile apps, and social media platforms to facilitate easy bookings and engage with your target audience.

Industry Benchmarks and Average Revenue Range

When it comes to paint and drink businesses, industry benchmarks indicate that average annual revenue ranges from $90,000 to $360,000, with potential for even higher figures.

However, it’s important to consider that sales can vary depending on factors such as business size and location.

It’s worth noting that individual businesses have the potential to surpass these averages by implementing effective marketing strategies and prioritizing exceptional customer service.

By conducting targeted marketing campaigns, fostering customer loyalty, and continuously improving the overall experience, a paint and drink business can exceed industry benchmarks and achieve significant growth.

Success lies in understanding the local market, tailoring offerings to meet customer demands, and consistently delivering an enjoyable and memorable painting experience.

With dedication, creativity, and a customer-centric approach, a paint and wine business can thrive beyond the average revenue ranges, establishing itself as a profitable and thriving enterprise.

How to Open a Franchise with Board & Brush? 

After the completion and review of the Questionnaire, the prospective franchisee will be contacted by a team member to arrange a call with the business expansion team. 

This call aims to provide more information about available opportunities and to gather more details about the potential franchisee. 

Additionally, the franchisee will be offered the chance to visit the Flagship Studio and Franchise Support Center located in Hartland, Wisconsin.

During the visit, the franchisee will have the opportunity to gain insight into the business model and meet the Business Support Team. Furthermore, the franchisee will actively participate in a workshop held at the original Board and Brush Creative Studio.

The Franchise Process:

  1. Fill out the online form available on the website.
  2. A member of the business expansion team will initiate contact if the target area is open for expansion.
  3. If there is a match, a team member from the team will schedule an introductory call.
  4. Review the Franchise Disclosure Document (FDD).
  5. Execute the Prospective Franchisee Agreement.
  6. Visit the flagship studio in Hartland, WI, meet the franchise support team, and participate in Discovery Day.
  7. If both parties mutually agree to proceed after Discovery Day, the franchise will be awarded, and a Franchise Agreement will be drafted with the assistance of the legal team.

In Conclusion

The business offers a unique and profitable opportunity for aspiring entrepreneurs looking to combine art and business. 

The success of the Board & Brush franchise stems from its innovative business model, which combines DIY workshops with socializing and wine. 

The company’s comprehensive training programs, marketing support, and established brand recognition contribute to the success of its franchisees.

With the right dedication, creativity, and alignment with the brand’s values, franchisees can thrive and establish themselves as successful entrepreneurs within the Board & Brush family.

See more: Sip and Paint Franchises in the US